During this three-day conference, Rocco Femia will speak on the panel entitled "Can’t There Be an App for That?" This panel will review the most common issues faced in transfer pricing cross-border services. Topics may include: complying with Rev. Proc. 2007-13 (the list of services eligible for the U.S. cost safe harbor), identifying shareholder expenses, securing a deduction by demonstrating the benefit of a service, secondments, and general best practices for establishing cross border charges.