This event, sponsored by the British-American Business Association, will include an interactive discussion of the opportunities and risks associated with promoting your business through sporting events.

• What opportunities for marketing exist in connection with the London Olympics?
• What is the role of the UK Government in promoting the marketing opportunities of the Olympics?
• What are the advantages of serving as a sponsor of a major sporting event, such as the Olympics?
• What are the benefits of hosting customers at sporting events?
• What risks exist in hosting customers at sporting events under the U.K. Bribery Act and U.S. Foreign Corrupt Practices Act?
• What safeguards can be employed to reduce the risks?

James Tillen will speak as part of this event, and Kathryn Cameron Atkinson will serve as moderator.