The Business of Sports: Opportunities and Risks

Location: Washington, DC

This event, sponsored by the British-American Business Association, will include an interactive discussion of the opportunities and risks associated with promoting your business through sporting events.

  • What opportunities for marketing exist in connection with the London Olympics?
  • What is the role of the UK Government in promoting the marketing opportunities of the Olympics?
  • What are the advantages of serving as a sponsor of a major sporting event, such as the Olympics?
  • What are the benefits of hosting customers at sporting events?
  • What risks exist in hosting customers at sporting events under the U.K. Bribery Act and U.S. Foreign Corrupt Practices Act?
  • What safeguards can be employed to reduce the risks?

James Tillen will speak as part of this event, and Kathryn Cameron Atkinson will serve as moderator.

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