Kate Atkinson discusses the role of social and digital media in the context of government anti-corruption enforcement against corporations. Companies that go the extra compliance mile via training and internal communications earn the trust of the very enforcers who have set the bar so high. "Even where misconduct has occurred, that trust can translate into a willingness to allow a company time to respond and remediate," says Atkinson.
For all their perils, social and digital media are also the best venues to propagate news of the company’s good intentions and remedial initiatives. "These media create opportunity and pressure in all directions as awareness of corruption continues to rise, certainly among corporate stakeholders," says Atkinson.